A launch date with nothing written down
The brand had a clear direction and a fixed launch window, but no tech pack. Measurements, fabric weight and the neckline construction were all still open, and an earlier quote had been built on assumptions nobody had recorded.
Development decisions taken in order
- Pattern and construction developed from the reference images, with the neckline and hood construction settled before anything else
- Material direction proposed as two jersey weights and one fleece option, all tested on the first sample round
- Lab dips submitted for the brand’s two core colours before the second round began
- Print, embroidery and label placement confirmed on the sample instead of being described in writing
The range moved from reference images to an approved bulk order measured against one sealed sample, with a documented materials list the brand could reorder against.