Industries · Online retailers
You are working to a launch window, not to a single style. This path covers how a multi-style range is sequenced, briefed and approved so the drop lands together.
What this path settles
A range rarely fails on one garment. It slips because nine styles were briefed in nine formats and nobody owned the sequence.
A retailer does not buy one product, it buys a drop. The useful question is which styles are launch-critical and which can move, because that ordering decides sampling sequence, approval deadlines and production slots.
When each style arrives in a different format, quotations stop being comparable and the comparison collapses into an argument about which brief was better described. Normalised inputs fix that before pricing starts.
Range plans move. The workable path is a named owner on each side, a written record of what changed and when, and an explicit statement of what the change costs in time — not a silent rebuild in the sample room.
Working sequence
Steps are listed in the order they protect the launch window. Nothing here is a quotation term — quantities and timing are confirmed per style.
Send the styles in one list with a launch priority against each one, rather than one message per style spread over a week.
The same fields for every style — category, construction, material direction, finish, brand details, quantity estimate — so quotations line up side by side.
Sampling stops when comments arrive from several directions at once. One approver per style keeps the round count honest.
Plan the approval dates backwards from the launch window. Sampling is quoted at about 3 working days from a tech pack and about 5 working days from images plus a brief.
Decide in advance which styles must be protected if the window tightens, and which can move to a later drop without hurting the range.
Honest boundaries
Online retail attracts offers that look adjacent but work differently. These are outside the current focus.
Before the range review
One style list with priorities, and one brief per style in the same format. Everything else can stay open.
What it holds: every style in the drop, its category, a quantity estimate and whether it is launch-critical or movable.
What it holds: construction, material direction, finish, brand details and the approval deadline each style is working towards.
Questions before the next step
These answers define the decision boundary for this page. Commercial terms and factory-specific feasibility still require project review.
Yes — a range is normally quoted and produced style by style but coordinated as one programme with a single sequence and a single set of approval deadlines. Quantities, materials and process count still sit behind each style's own MOQ position inside the published 200–500 pcs per style band.
Tell us as early as the change is known. The sequence is re-ordered against the new dates and we state plainly which styles still fit and which no longer do at the agreed quality level. We do not promise a compressed timeline that the sample room and the line cannot hold.
Each style carries its own record: the brief version, the sample round, the comments given and the point at which it was approved. Nothing moves to production on a verbal approval, and the record is what the bulk run is checked against.
A new style can start at the lower end of the published band so the first drop can be tested on real sell-through before the range is extended. The exact figure depends on fabric, construction and process count, and is confirmed per style in the project review.
From research to a useful brief
You do not need every answer before the first conversation. Share the product direction, available files, quality expectations and known commercial context.